PSR Parolin Dealer

LATEST NEWS – PSR Partners with Parolin

The new year has brought some prestigious partnerships for the Italian manufacturer, including the new campaign for X30 International races and United Kingdom market in collaboration with Piers Sexton Racing.

After an attentive testing of the equipment, the two parties entered into an important agreement that will have the English team focused on developing the presence in the X30 international scene for Parolin products, as well as promoting the brand in the UK market, following the recent worldwide success of the product.

PSR is one of the most experienced racing organisations worldwide, with more than 13 years in the business and several titles such as British champions, WSK Champions, and multiple wins at European events with OK and X30. Their focus on youngsters led them to establish their own driver development program, the PSR International Motorsport Academy, which attracts promising drivers from different countries. Team principal Piers Sexton declares: “We are delighted to join forces with the prestigious Parolin brand. They have recently made huge steps with their speed and results on track and their brand awareness off track. We are proud to be announced as the official Iame X30 team and we are glad to be using Parolin chassis to enhance our international motorsport academy programme of nurturing young talents through the motorsport ranks. Our current drivers have loved the change to the new equipment and I am sure our first wins are just around the corner.”

Marco Parolin, marketing director of Parolin Racing, can’t hide the enthusiasm of starting this new project: “We are glad to have PSR on board with us, their great CV is an added value for the whole Parolin project. They will play a strategic role in two key areas for our brand: the X30 category, one of the biggest classes worldwide, and the UK market, where we are keen to increase our presence. We are ready to support this program at our best”.

PSR will debut with its new colours this weekend at the Iame Winter Cup in Valencia.